So, I read a ton of tech blogs every day because I’m a loser. I admit it. I use Google Reader to compile all the news stories and read them like some crazy freak. I came across this one today that I find so interesting, I thought I’d share it with you
NYC Buses Testing Digital Ads
Here’s the concept- Digital billboards on the sides of public busses that can change whenever they want. These ads will actually change during the course of the route and update the advertising depending on their location so that the ads you see are relative to where in the city you are. They will use some sort of GPS system on the bus that is keeping track of the location and putting out ads that local business want played in their specific area.
I think this is a genius system…especially in a place like New York where there are so many people walking around and looking at these busses.
Apparently it’s being tested on one route right now. I wonder which one it is.
And, for anyone who cares if my writing project is going as planned….um…it’s not. I have been productive, but not so much with the writing. I did about 1 page and now it’s 3pm.
I’ll keep trying.
